@prefix dcterms: .
@prefix foaf: .
@prefix wdrs: .
@prefix owl: .
@prefix xsd: .
@prefix gr: .
@prefix xml: .
@prefix vcard: .
@prefix dc: .
@prefix rdf: .
@prefix rdfs: .
@prefix pto: .
@prefix schema: .
# OWL DL work-arounds (instead of imports)
dc:contributor a owl:AnnotationProperty.
dc:creator a owl:AnnotationProperty.
dc:rights a owl:AnnotationProperty.
dc:subject a owl:AnnotationProperty.
dc:title a owl:AnnotationProperty.
dcterms:license a owl:AnnotationProperty.
wdrs:describedby a owl:AnnotationProperty.
foaf:Document a owl:Class.
foaf:homepage a owl:AnnotationProperty.
foaf:page a owl:AnnotationProperty.
foaf:primaryTopic a owl:AnnotationProperty.
schema:Product a owl:Class.
#OWL 1 DL compatibility of the OWL2 deprecated property
owl:deprecated a owl:AnnotationProperty.
a owl:Ontology;
dc:title "PTO: The Product Types Ontology for Semantic Web-based E-Commerce"@en;
rdfs:comment """The Product Types Ontology: Good identifiers for product types based on Wikipedia
This service provides GoodRelations-compatible class definitions for any type of product or service that has an entry in the English Wikipedia.
Vocabulary: http://www.productontology.org/#
Namespace: http://www.productontology.org/
The Product Types Ontology is designed to be used in combination with GoodRelations, a standard vocabulary for the commercial aspects of offers.
See http://purl.org/goodrelations/ for more information."""@en;
rdfs:label "The Product Types Ontology for Semantic Web-based E-Commerce"@en;
dc:contributor "The class abstracts and translations of labels are taken from Wikipedia, the free encyclopedia."@en;
dc:creator "Martin Hepp"@en;
dc:rights "The class definition texts are taken from Wikipedia, the free encyclopedia under a Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) license, see http://creativecommons.org/licenses/by-sa/3.0/. Accordingly, all ontology class definitions provided in here are available under the very same license."@en;
dc:subject "E-Commerce, E-Business, GoodRelations, Ontology, Wikipedia, DBPedia"@en;
dcterms:license ;
rdfs:seeAlso ;
owl:imports ;
owl:versionInfo "2019-10-05T08:03:58.462757".
a foaf:Document;
foaf:primaryTopic .
a foaf:Document;
foaf:primaryTopic .
a foaf:Document;
foaf:primaryTopic .
a foaf:Document;
foaf:primaryTopic .
a owl:Class;
rdfs:subClassOf gr:ProductOrService, schema:Product;
rdfs:label "Content marketing"@en;
rdfs:comment """Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:
* Attract attention and generate leads
* Expand their customer base
* Generate or increase online sales
* Increase brand awareness or credibility
* Engage an online community of users
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story." Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.
When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.
Digital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience. It must be consistently updated and added to in order to influence the behavior of customers.
(Source: Wikipedia, the free encyclopedia, see http://en.wikipedia.org/wiki/Content_marketing)"""@en;
rdfs:isDefinedBy ;
rdfs:label "التسويق بالمحتوى"@ar;
rdfs:label "Content Marketing"@bar;
rdfs:label "Маркетинг на съдържанието"@bg;
rdfs:label "Obsahový marketing"@cs;
rdfs:label "Content marketing"@da;
rdfs:label "Content-Marketing"@de;
rdfs:label "Marketing de contenidos"@es;
rdfs:label "Sisuturundus"@et;
rdfs:label "بازاریابی محتوا"@fa;
rdfs:label "Sisältömarkkinointi"@fi;
rdfs:seeAlso ,
,
;
wdrs:describedby , ;
foaf:homepage ;
foaf:page .