@prefix dcterms: .
@prefix foaf: .
@prefix wdrs: .
@prefix owl: .
@prefix xsd: .
@prefix gr: .
@prefix xml: .
@prefix vcard: .
@prefix dc: .
@prefix rdf: .
@prefix rdfs: .
@prefix pto: .
@prefix schema: .
# OWL DL work-arounds (instead of imports)
dc:contributor a owl:AnnotationProperty.
dc:creator a owl:AnnotationProperty.
dc:rights a owl:AnnotationProperty.
dc:subject a owl:AnnotationProperty.
dc:title a owl:AnnotationProperty.
dcterms:license a owl:AnnotationProperty.
wdrs:describedby a owl:AnnotationProperty.
foaf:Document a owl:Class.
foaf:homepage a owl:AnnotationProperty.
foaf:page a owl:AnnotationProperty.
foaf:primaryTopic a owl:AnnotationProperty.
schema:Product a owl:Class.
#OWL 1 DL compatibility of the OWL2 deprecated property
owl:deprecated a owl:AnnotationProperty.
a owl:Ontology;
dc:title "PTO: The Product Types Ontology for Semantic Web-based E-Commerce"@en;
rdfs:comment """The Product Types Ontology: Good identifiers for product types based on Wikipedia
This service provides GoodRelations-compatible class definitions for any type of product or service that has an entry in the English Wikipedia.
Vocabulary: http://www.productontology.org/#
Namespace: http://www.productontology.org/
The Product Types Ontology is designed to be used in combination with GoodRelations, a standard vocabulary for the commercial aspects of offers.
See http://purl.org/goodrelations/ for more information."""@en;
rdfs:label "The Product Types Ontology for Semantic Web-based E-Commerce"@en;
dc:contributor "The class abstracts and translations of labels are taken from Wikipedia, the free encyclopedia."@en;
dc:creator "Martin Hepp"@en;
dc:rights "The class definition texts are taken from Wikipedia, the free encyclopedia under a Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) license, see http://creativecommons.org/licenses/by-sa/3.0/. Accordingly, all ontology class definitions provided in here are available under the very same license."@en;
dc:subject "E-Commerce, E-Business, GoodRelations, Ontology, Wikipedia, DBPedia"@en;
dcterms:license ;
rdfs:seeAlso ;
owl:imports ;
owl:versionInfo "2026-04-09T01:04:38.477027".
a foaf:Document;
foaf:primaryTopic .
a foaf:Document;
foaf:primaryTopic .
a foaf:Document;
foaf:primaryTopic .
a foaf:Document;
foaf:primaryTopic .
a owl:Class;
rdfs:subClassOf gr:ProductOrService, schema:Product;
rdfs:label "Influencer marketing"@en;
rdfs:comment """Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, individuals and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are people (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing occurs when a brand engages influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post.
Influencer content may be framed as testimonial advertising, according to the Federal Trade Commission (FTC) in the United States. The FTC started enforcing this on a large scale in 2016, sending letters to several companies and influencers who had failed to disclose sponsored content. Many Instagram influencers started using #ad in response and feared that this would affect their income. However, fans increased their engagement after the disclosure, satisfied they were landing such deals. This success led to some creators creating their own product lines in 2017.Some influencers fake sponsored content to gain credibility and promote themselves.Backlash to sponsored content became more prominent in mid-2018, leading many influencers to focus instead on authenticity.
Influencer marketing began with early celebrity endorsements and has rapidly spread since the rise of popular social media platforms like Instagram, TikTok, and YouTube. Influencer marketing shows how influencers have become important figures in fashion and beauty with a very impactful voice and opinion among consumers. The legacy of influencer marketing highlights its power in shaping consumer behavior, with concerns about authenticity and transparency continuing to grow.
(Source: Wikipedia, the free encyclopedia, see http://en.wikipedia.org/wiki/Influencer_marketing)"""@en;
rdfs:isDefinedBy ;
rdfs:label "تسويق مؤثر"@ar;
rdfs:label "İnfluyenser marketinq"@az;
rdfs:label "Инфлуенсър маркетинг"@bg;
rdfs:label "Influencer marketing"@cs;
rdfs:label "Influencer-marketing"@da;
rdfs:label "Influencer-Marketing"@de;
rdfs:label "Influencer marketing"@el;
rdfs:label "Mercadotecnia influyente"@es;
rdfs:label "بازاریابی تأثیرگذار"@fa;
rdfs:label "Vaikuttajamarkkinointi"@fi;
rdfs:seeAlso ,
,
;
wdrs:describedby , ;
foaf:homepage ;
foaf:page .