@prefix dcterms: <http://purl.org/dc/terms/>.
@prefix foaf: <http://xmlns.com/foaf/0.1/>.
@prefix wdrs: <http://www.w3.org/2007/05/powder-s#>.
@prefix owl: <http://www.w3.org/2002/07/owl#>.
@prefix xsd: <http://www.w3.org/2001/XMLSchema#>.
@prefix gr: <http://purl.org/goodrelations/v1#>.
@prefix xml: <http://www.w3.org/XML/1998/namespace>.
@prefix vcard: <http://www.w3.org/2006/vcard/ns#>.
@prefix dc: <http://purl.org/dc/elements/1.1/>.
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#>.
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#>.
@prefix pto: <http://www.productontology.org/id/>.
@prefix schema: <http://schema.org/>.


# OWL DL work-arounds (instead of imports)
dc:contributor a owl:AnnotationProperty.
dc:creator a owl:AnnotationProperty.
dc:rights a owl:AnnotationProperty.
dc:subject a owl:AnnotationProperty.
dc:title a owl:AnnotationProperty.
dcterms:license a owl:AnnotationProperty.
wdrs:describedby a owl:AnnotationProperty.
foaf:Document a owl:Class.
foaf:homepage a owl:AnnotationProperty.
foaf:page a owl:AnnotationProperty.
foaf:primaryTopic a owl:AnnotationProperty.
schema:Product a owl:Class.


#OWL 1 DL compatibility of the OWL2 deprecated property
owl:deprecated a owl:AnnotationProperty.

<http://www.productontology.org/#> 	a owl:Ontology;
	dc:title "PTO: The Product Types Ontology for Semantic Web-based E-Commerce"@en;
	rdfs:comment """The Product Types Ontology: Good identifiers for product types based on Wikipedia

This service provides GoodRelations-compatible class definitions for any type of product or service that has an entry in the English Wikipedia.

Vocabulary:    http://www.productontology.org/#
Namespace:     http://www.productontology.org/

The Product Types Ontology is designed to be used in combination with GoodRelations, a standard vocabulary for the commercial aspects of offers.

See http://purl.org/goodrelations/ for more information."""@en;
	rdfs:label "The Product Types Ontology for Semantic Web-based E-Commerce"@en;
	dc:contributor "The class abstracts and translations of labels are taken from Wikipedia, the free encyclopedia."@en;
	dc:creator "Martin Hepp"@en;
	dc:rights "The class definition texts are taken from Wikipedia, the free encyclopedia under a Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) license, see http://creativecommons.org/licenses/by-sa/3.0/. Accordingly, all ontology class definitions provided in here are available under the very same license."@en;
	dc:subject "E-Commerce, E-Business, GoodRelations, Ontology, Wikipedia, DBPedia"@en;
	dcterms:license <http://creativecommons.org/licenses/by-sa/3.0/>;
	rdfs:seeAlso <http://purl.org/goodrelations/v1>;
	owl:imports <http://purl.org/goodrelations/v1>;
	owl:versionInfo "2026-06-09T09:41:28.669305".

<http://www.productontology.org/> a foaf:Document;
	foaf:primaryTopic <http://www.productontology.org/#>.

<http://www.productontology.org/doc/Marketing_strategy.rdf> a foaf:Document;
	foaf:primaryTopic <http://www.productontology.org/id/Marketing_strategy>.
<http://www.productontology.org/doc/Marketing_strategy.ttl> a foaf:Document;
	foaf:primaryTopic <http://www.productontology.org/id/Marketing_strategy>.
<http://www.productontology.org/doc/Marketing_strategy> a foaf:Document;
	foaf:primaryTopic <http://www.productontology.org/id/Marketing_strategy>.
	
<http://www.productontology.org/id/Marketing_strategy> a owl:Class;
	rdfs:subClassOf gr:ProductOrService, schema:Product;
	rdfs:label "Marketing strategy"@en;
	rdfs:comment """Marketing strategy refers to the set of coordinated actions undertaken by an organization to increase sales, strengthen market presence, and achieve sustainable competitive advantage. It provides a structured and deliberate approach to promoting products or services by aligning organizational resources, market insights, and long-term objectives through systematic planning and analysis.
The field of strategic marketing emerged during the 1970s and 1980s as a distinct discipline, evolving from strategic management. Its central concern is the relationship between organizations and their markets, with particular emphasis on understanding customer needs and leveraging internal capabilities to create value that competitors cannot easily replicate. In recent years, digital technologies have significantly reshaped marketing strategy by enabling data driven decision making, personalized engagement, and real time performance measurement. 

(Source: Wikipedia, the free encyclopedia, see http://en.wikipedia.org/wiki/Marketing_strategy)"""@en;
	rdfs:isDefinedBy <http://www.productontology.org/#>;
	rdfs:label "استراتيجية التسويق"@ar; 
	rdfs:label "Marketinq strategiyası"@az; 
	rdfs:label "Маркетингова стратегия"@bg; 
	rdfs:label "কৌশলগত বাজারজাতকরণ"@bn; 
	rdfs:label "Marketingová strategie"@cs; 
	rdfs:label "Marketingstrategie"@de; 
	rdfs:label "Στρατηγική μάρκετινγκ"@el; 
	rdfs:label "Estrategia de mercadotecnia"@es; 
	rdfs:label "Marketin-estrategia"@eu; 
	rdfs:label "استراتژی بازاریابی"@fa; 

	rdfs:seeAlso <http://www.productontology.org/>,
		<http://dbpedia.org/resource/Marketing_strategy>,
		<http://www.productontology.org/doc/Marketing_strategy>;

	wdrs:describedby <http://www.productontology.org/doc/Marketing_strategy.rdf>, <http://www.productontology.org/doc/Marketing_strategy.ttl>;
	foaf:homepage <http://www.productontology.org/doc/Marketing_strategy.html>;
	foaf:page <http://en.wikipedia.org/wiki/Marketing_strategy>.