@prefix dcterms: <http://purl.org/dc/terms/>.
@prefix foaf: <http://xmlns.com/foaf/0.1/>.
@prefix wdrs: <http://www.w3.org/2007/05/powder-s#>.
@prefix owl: <http://www.w3.org/2002/07/owl#>.
@prefix xsd: <http://www.w3.org/2001/XMLSchema#>.
@prefix gr: <http://purl.org/goodrelations/v1#>.
@prefix xml: <http://www.w3.org/XML/1998/namespace>.
@prefix vcard: <http://www.w3.org/2006/vcard/ns#>.
@prefix dc: <http://purl.org/dc/elements/1.1/>.
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#>.
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#>.
@prefix pto: <http://www.productontology.org/id/>.
@prefix schema: <http://schema.org/>.


# OWL DL work-arounds (instead of imports)
dc:contributor a owl:AnnotationProperty.
dc:creator a owl:AnnotationProperty.
dc:rights a owl:AnnotationProperty.
dc:subject a owl:AnnotationProperty.
dc:title a owl:AnnotationProperty.
dcterms:license a owl:AnnotationProperty.
wdrs:describedby a owl:AnnotationProperty.
foaf:Document a owl:Class.
foaf:homepage a owl:AnnotationProperty.
foaf:page a owl:AnnotationProperty.
foaf:primaryTopic a owl:AnnotationProperty.
schema:Product a owl:Class.


#OWL 1 DL compatibility of the OWL2 deprecated property
owl:deprecated a owl:AnnotationProperty.

<http://www.productontology.org/#> 	a owl:Ontology;
	dc:title "PTO: The Product Types Ontology for Semantic Web-based E-Commerce"@en;
	rdfs:comment """The Product Types Ontology: Good identifiers for product types based on Wikipedia

This service provides GoodRelations-compatible class definitions for any type of product or service that has an entry in the English Wikipedia.

Vocabulary:    http://www.productontology.org/#
Namespace:     http://www.productontology.org/

The Product Types Ontology is designed to be used in combination with GoodRelations, a standard vocabulary for the commercial aspects of offers.

See http://purl.org/goodrelations/ for more information."""@en;
	rdfs:label "The Product Types Ontology for Semantic Web-based E-Commerce"@en;
	dc:contributor "The class abstracts and translations of labels are taken from Wikipedia, the free encyclopedia."@en;
	dc:creator "Martin Hepp"@en;
	dc:rights "The class definition texts are taken from Wikipedia, the free encyclopedia under a Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) license, see http://creativecommons.org/licenses/by-sa/3.0/. Accordingly, all ontology class definitions provided in here are available under the very same license."@en;
	dc:subject "E-Commerce, E-Business, GoodRelations, Ontology, Wikipedia, DBPedia"@en;
	dcterms:license <http://creativecommons.org/licenses/by-sa/3.0/>;
	rdfs:seeAlso <http://purl.org/goodrelations/v1>;
	owl:imports <http://purl.org/goodrelations/v1>;
	owl:versionInfo "2026-04-09T09:47:17.796459".

<http://www.productontology.org/> a foaf:Document;
	foaf:primaryTopic <http://www.productontology.org/#>.

<http://www.productontology.org/doc/Multichannel_marketing.rdf> a foaf:Document;
	foaf:primaryTopic <http://www.productontology.org/id/Multichannel_marketing>.
<http://www.productontology.org/doc/Multichannel_marketing.ttl> a foaf:Document;
	foaf:primaryTopic <http://www.productontology.org/id/Multichannel_marketing>.
<http://www.productontology.org/doc/Multichannel_marketing> a foaf:Document;
	foaf:primaryTopic <http://www.productontology.org/id/Multichannel_marketing>.
	
<http://www.productontology.org/id/Multichannel_marketing> a owl:Class;
	rdfs:subClassOf gr:ProductOrService, schema:Product;
	rdfs:label "Multichannel marketing"@en;
	rdfs:comment """Multichannel marketing is the blending of different distribution and promotional channels for the purpose of marketing. Distribution channels include a retail storefront, a website, or a mail-order catalogue.
Multichannel marketing is about choice.  The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate.
To be effective, multichannel marketing needs to be supported by good supply chain management systems, so that the details and prices of goods on offer are consistent across the different channels.  It might also be supported by a detailed analysis of the return on investment from each different channel, measured in terms of customer response and conversion of sales.  The contribution each channel delivers to sales can be assessed via Marketing Mix Modeling or attribution modelling.  Some companies target certain channels at different demographic segments of the market or at different socio-economic groups of consumers.
Multichannel marketing allows the retail merchant to reach its prospective or current customers through their preferred channel. 

(Source: Wikipedia, the free encyclopedia, see http://en.wikipedia.org/wiki/Multichannel_marketing)"""@en;
	rdfs:isDefinedBy <http://www.productontology.org/#>;
	rdfs:label "تسويق متعدد القنوات"@ar; 
	rdfs:label "Multichannel-Marketing"@de; 
	rdfs:label "Marketing multicanal"@es; 
	rdfs:label "بازاریابی چندکاناله"@fa; 
	rdfs:label "Multi Channel Marketing"@pl; 
	rdfs:label "Marketing multicanal"@ro; 
	rdfs:label "Tiếp thị đa kênh"@vi; 

	rdfs:seeAlso <http://www.productontology.org/>,
		<http://dbpedia.org/resource/Multichannel_marketing>,
		<http://www.productontology.org/doc/Multichannel_marketing>;

	wdrs:describedby <http://www.productontology.org/doc/Multichannel_marketing.rdf>, <http://www.productontology.org/doc/Multichannel_marketing.ttl>;
	foaf:homepage <http://www.productontology.org/doc/Multichannel_marketing.html>;
	foaf:page <http://en.wikipedia.org/wiki/Multichannel_marketing>.