@prefix dcterms: <http://purl.org/dc/terms/>.
@prefix foaf: <http://xmlns.com/foaf/0.1/>.
@prefix wdrs: <http://www.w3.org/2007/05/powder-s#>.
@prefix owl: <http://www.w3.org/2002/07/owl#>.
@prefix xsd: <http://www.w3.org/2001/XMLSchema#>.
@prefix gr: <http://purl.org/goodrelations/v1#>.
@prefix xml: <http://www.w3.org/XML/1998/namespace>.
@prefix vcard: <http://www.w3.org/2006/vcard/ns#>.
@prefix dc: <http://purl.org/dc/elements/1.1/>.
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#>.
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#>.
@prefix pto: <http://www.productontology.org/id/>.
@prefix schema: <http://schema.org/>.


# OWL DL work-arounds (instead of imports)
dc:contributor a owl:AnnotationProperty.
dc:creator a owl:AnnotationProperty.
dc:rights a owl:AnnotationProperty.
dc:subject a owl:AnnotationProperty.
dc:title a owl:AnnotationProperty.
dcterms:license a owl:AnnotationProperty.
wdrs:describedby a owl:AnnotationProperty.
foaf:Document a owl:Class.
foaf:homepage a owl:AnnotationProperty.
foaf:page a owl:AnnotationProperty.
foaf:primaryTopic a owl:AnnotationProperty.
schema:Product a owl:Class.


#OWL 1 DL compatibility of the OWL2 deprecated property
owl:deprecated a owl:AnnotationProperty.

<http://www.productontology.org/#> 	a owl:Ontology;
	dc:title "PTO: The Product Types Ontology for Semantic Web-based E-Commerce"@en;
	rdfs:comment """The Product Types Ontology: Good identifiers for product types based on Wikipedia

This service provides GoodRelations-compatible class definitions for any type of product or service that has an entry in the English Wikipedia.

Vocabulary:    http://www.productontology.org/#
Namespace:     http://www.productontology.org/

The Product Types Ontology is designed to be used in combination with GoodRelations, a standard vocabulary for the commercial aspects of offers.

See http://purl.org/goodrelations/ for more information."""@en;
	rdfs:label "The Product Types Ontology for Semantic Web-based E-Commerce"@en;
	dc:contributor "The class abstracts and translations of labels are taken from Wikipedia, the free encyclopedia."@en;
	dc:creator "Martin Hepp"@en;
	dc:rights "The class definition texts are taken from Wikipedia, the free encyclopedia under a Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) license, see http://creativecommons.org/licenses/by-sa/3.0/. Accordingly, all ontology class definitions provided in here are available under the very same license."@en;
	dc:subject "E-Commerce, E-Business, GoodRelations, Ontology, Wikipedia, DBPedia"@en;
	dcterms:license <http://creativecommons.org/licenses/by-sa/3.0/>;
	rdfs:seeAlso <http://purl.org/goodrelations/v1>;
	owl:imports <http://purl.org/goodrelations/v1>;
	owl:versionInfo "2026-04-09T09:54:20.920632".

<http://www.productontology.org/> a foaf:Document;
	foaf:primaryTopic <http://www.productontology.org/#>.

<http://www.productontology.org/doc/Promotion_(marketing).rdf> a foaf:Document;
	foaf:primaryTopic <http://www.productontology.org/id/Promotion_(marketing)>.
<http://www.productontology.org/doc/Promotion_(marketing).ttl> a foaf:Document;
	foaf:primaryTopic <http://www.productontology.org/id/Promotion_(marketing)>.
<http://www.productontology.org/doc/Promotion_(marketing)> a foaf:Document;
	foaf:primaryTopic <http://www.productontology.org/id/Promotion_(marketing)>.
	
<http://www.productontology.org/id/Promotion_(marketing)> a owl:Class;
	rdfs:subClassOf gr:ProductOrService, schema:Product;
	rdfs:label "Promotion (marketing)"@en;
	rdfs:comment """In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers&#39; mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.
Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing,  publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual. 

(Source: Wikipedia, the free encyclopedia, see http://en.wikipedia.org/wiki/Promotion_(marketing))"""@en;
	rdfs:isDefinedBy <http://www.productontology.org/#>;
	rdfs:label "ترويج (تسويق)"@ar; 
	rdfs:label "İrəliləyiş"@az; 
	rdfs:label "Промоция"@bg; 
	rdfs:label "Marketingová propagace"@cs; 
	rdfs:label "Kommunikationspolitik (Marketing)"@de; 
	rdfs:label "Promoción (mercadotecnia)"@es; 
	rdfs:label "ترویج"@fa; 
	rdfs:label "Stratégie de communication"@fr; 
	rdfs:label "Promoasje (marketing)"@fy; 
	rdfs:label "Promóció (marketing)"@hu; 

	rdfs:seeAlso <http://www.productontology.org/>,
		<http://dbpedia.org/resource/Promotion_(marketing)>,
		<http://www.productontology.org/doc/Promotion_(marketing)>;

	wdrs:describedby <http://www.productontology.org/doc/Promotion_(marketing).rdf>, <http://www.productontology.org/doc/Promotion_(marketing).ttl>;
	foaf:homepage <http://www.productontology.org/doc/Promotion_(marketing).html>;
	foaf:page <http://en.wikipedia.org/wiki/Promotion_(marketing)>.